Would you buy Washing Powder Nirma or Vicco turmeric Ayurvedic cream if you see those age old ads today?
Well, certainly not right? If you still are, it’s high time you change your cable service provider.
The reason why these do not appeal to us anymore is primarily because the approach used then has no relevance how the market functions today. Innovation is a constant in every other avenue. Businesses are done building their space now it is time for them to sustain. Well, Innovation is the key.


Here’s why Innovation is important in business today.

Enables Creativity:

If you think creativity is just for artists and designers, it is so not that anymore. Your consistent urge to upgrade your work gives you a wider scope of being creative in your approach. People put their all to be creative because that’s what sells today. If you seek a service or a product, you would find many. However, there is always this one service, product or a model that stands away from the rest and is popularly consumed. For instance, there are a plethora of search engines available today on the internet, but still all that we use is Google. In fact, for many google is the only search engine they are aware off. The reason surely is the creative approach and the constant upgradation google does for its good. Well, you can ‘Google’ this if you want.

Ensures Longevity:

Nobody wants to die an early death including our businesses. Innovation is a very powerful in ensuring longevity of your business. The washing powder Nirma is still consumed today because the Rekha’s and Sushma’s have changed along their business model, appeal, strategy and consumers. Now their innovation in upgrading their product and their approach in market is what have promised them a longevity of decades.


Technology is the vibe of the hour. Everything today is technological and its consumption changes along with its upgradation. The amount of people using land-line today are almost nil. Do you think that the recorded messages we get for tax and bills on landlines will be effective today? For sure, it would not. We need all of that in our E-mail Inbox and specified websites. Well, businesses also need to apply this in their implementation in order to cater to its consumers regularly. It is more a mandate than a choice. One needs to use upgraded technology and innovation for their own benefit. You have everything ranging from nationalized banks to Mc’ Donald using phone applications and that explains it all.


You would walk out from a shop in less than a minute if you do not find enough variety and choice, irrespective of whether you need it or not. Businesses need to display a plethora of options to their audiences today in order to establish some reputation in the market economy. One has to feel spoilt for choices, such is the appeal and fame that has gained considerable significance, today. This choices are brought out completely based on the lifestyle of its probable consumers. Well, you cannot bring variety if you are not innovative enough. Versatility is what we all like. Well, Paytm allows you to pay money from your vegetable vendor to your girlfriend. What else do you need.